Meta-Search-Plus approach makes for strong traffic growth
The gradual shift away from the established OTA model—Expedia, Orbitz, et al—to newer sites that are either hotel specialists (Booking.com, Venere) or some combination of air & hotel meta-search (Trivago, TripAdvisor, Kayak, Skyscanner) is not an overnight phenomenon. Consumers have taken…
Posted July 3, 2014
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