Rome2rio are looking for a...

Search Engine Marketing (SEM) Manager

Full-TimeMelbourne, AU

It’s an exciting time to be joining Rome2rio! Our vision is to be the world’s trusted companion for planning travel and we are implementing an ambitious 3-year strategy to help get us there. 

Currently, we have an average user base of ~40mn visitors/month coming to us from across the globe. Users engage with Rome2rio to find the option they want to travel with, book their tickets, and book their accommodation. 

Our mission for 2025 is to help users move away from the pain of using many different tools and to make it easier for them to plan, book and share their complete trip. 

To help us achieve this we are looking for an experienced SEM Manager to join our Growth team in Melbourne.

About the opportunity

You’ll be working with a team of experienced Data Scientists and Software Engineers, with a specific focus on managing the performance of new and established SEM campaigns. Rome2rio has a dedicated User Acquisition pod, and your main responsibility is to provide subject-matter expertise in Search Engine Marketing to identify opportunities and guide development, with the goal of driving more engaged users to Rome2rio’s products.

Things you may work on

  • Hands-on management of established SEM campaigns
  • Design and implementation of new SEM campaigns to scale user acquisition 10x globally
  • Coordinating performance acquisition efforts with Europe-based counterparts
  • Working closely with Engineering teams to scale and automate campaign deployment and management
  • Working closely with Product and Growth teams to optimize the user journey from acquisition through to engagement and conversion via product development and A/B testing
  • Influencing decision making by carrying out “deep dives”, and summarizing and communicating findings and insights to stakeholders
  • Providing subject-matter expertise in SEM and related products
  • Communicating and sharing information with all levels of the business through dashboards, reports and presentations

We are looking for someone who has…

  • 5+ years experience in a similar role
  • Experience in managing global campaigns on Google Ads (AdWords)
  • Proficiency with data analysis using SQL

Skills we’re interested in 

It would be great if you brought experience or a willingness to learn the following:

  • Demonstrable oral and written communication skills
  • A natural curiosity and affinity for working with data
  • An enthusiasm to work closely with non-technical stakeholders in finance, marketing, product, engineering and commercialization (not all at the same time!)

Please also mention in your application if you have any of the following:

  • Experience working with Google Ads (AdWords) data via BigQuery
  • Experience with travel industry
  • Experience with managing SEM campaigns in German/Italian/French

Rome2rio encourages you to apply even if you don’t meet every point listed.

Rome2rio values diversity and inclusion. We welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender identity, age or disability.

Why Rome2rio

We are looking for people who are interested in and open to learning new things to make a valuable contribution to what our team are trying to achieve together. There are lots of reasons for Rome2rio to be your employer of choice. Alongside building a great consumer focused product, working with a talented team and an attractive salary, Rome2rio offers a suite of additional benefits including:

  • Five weeks annual leave
  • A biennial travel fund of $2000 towards international and domestic flights
  • A biennial ground transport fund of $1000 for transit expenses outside of Melbourne
  • A generous annual learning & development budget of $3000
  • Paid parental leave of 10 weeks for primary carers and 4 weeks for secondary carers
  • Two paid volunteer days per year to use in a way that resonates with you
  • A yearly health and wellness benefit
  • A hybrid working model where you can choose to work from home or our office most days, along with a $500 contribution towards your home workstation set up
  • Work from anywhere for up to 30 days per year
  • A casual, creative and social loft-style warehouse space in Richmond where the team meets for scheduled activities and collaborative work, celebrations and lunches together
  • We work flexibly to let life happen, we rely on great communication and focus on outcomes and engaging work over time on the clock

To be considered for this role you need to be an Australian citizen, permanent resident, or have full Australian working rights. As part of our flexible approach, we are always open to discussing part-time options.

Excited to hear more? Apply HERE!